We all know why online gambling is so popular. This is a very convenient and quick way to try your luck while giving freedom to your passion. Gambling gives people a chance to experience the unique thrill of victory.

Today we will talk about such an area of promotion for this industry that most successfully solves the issue of attracting new players to online gambling. Ladies and gentlemen, we are talking about affiliate marketing.

Essentially, an online casino is a website that contains any form of gambling. In turn, affiliate marketing promotes online gambling and attracts traffic to the casino website. In return, an affiliate receives monetary compensation that depends on the conditions of an offer.

Best Gaming Affiliate Programs Let’s explore the best gaming, video, and PC affiliate programs. Outside of gaming advertisers, many online retailers and department stores have affiliate programs, for instance, Amazon, Walmart, eBay, Nordstrom, Costco, AlixExpress, and Target. If you become a member of a gambling affiliate program, you can make money off of attracting players to an online casino or bookmaker’s office. Online gambling covers several areas: slot machines, tabletop games, sports betting, poker. Gambling affiliate programs are conventionally divided into three types: Sports betting. These are white-hat.

Fortune Affiliates is an online casino, casual games, poker and bingo affiliate programme that provides world-class brands for our partners to promote. In a world and an industry where trust, reliability, and true partnerships are difficult to come by, Fortune Affiliates has proved over the last decade to be a credible and established operator. The Best Casino affiliate programs of 2020 Many affiliates have labelled online gambling as “taboo” in the past, but the tide isn’t just turning, it’s turned. Gambling affiliates are the lifeblood of the gaming industry, with many raking in the cash simply by pointing players in the right direction. While gaming affiliate programs can earn you a ton of money, you shouldn’t limit yourself to a single program – or even a single industry. Creating content and selling games and other goods through several of the platforms mentioned in this article is a good way to diversify and expand your earnings.

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Who can be an affiliate? For example, bloggers, who are casino players themselves, act as affiliates who share tips with their audience and talk about online gambling platforms. Also, affiliates may be owners of thematic sites related to iGaming. They advertise partner online casinos and monetize interactions with ads. Also, affiliate networks can act as intermediaries between the casinos (advertisers) and affiliates to provide their services to both parties.

Referral links or banners posted by affiliates bring the most relevant traffic to the casino. Users who come to online casinos from affiliates will be much more likely to register and leave deposits because this is already a warm target audience. As a result, an alliance between online gambling and affiliate marketing, with the right approach, will always show a positive ROI.

There are three main ways affiliates get paid for the traffic they bring to online casinos and sports betting services.

Revenue Share, or RevShare, is a payment model in which an affiliate gets a percentage of a casino’s net revenue received from a referred player. This is a long-term model (often lifetime). An affiliate can earn from 5% to 50% of revenue during the active period of its lead playing in the online casino or using the sports betting service.

This method helps affiliates have an interest in bringing the highest quality customers to iGaming. However, this method also has a shadow side. The casino affiliate can receive not only a percentage of revenue but also incur losses after the referred player wins. So affiliates will have to evaluate the risks associated with this model. This also should be considered before choosing this payment method for the affiliate program in online gambling.

CPA stands for cost-per-action and cost-per-acquisition. The most common CPA method is to pay for a deposit. Sometimes such a model may come up with flexible payments for registrations or downloads. Yet more often, advertisers prefer to pay for new regular players; therefore, if the lead leaves after the first deposit, some online casinos do not pay affiliates.

As you can easily guess, the Hybrid model is a flexible combination of RevShare and CPA models. With this method, an affiliate receives a one-time payment for player deposits, as well as for each subsequent amount deposited. In addition, if the affiliate continues to bring new quality players in, its fee percentage may increase with the hybrid payment system in gambling.

Why is Online Gambling Affiliate Marketing Profitable?

So why does affiliate marketing stand out this favorably from other ways to promote online gambling? There are several good reasons that online casinos and online betting sites should cooperate with affiliates.

The times when advertising has to be paid only upfront stayed in the past. Today affiliate marketing is entirely focused on performance. Even in cases when the affiliate receives a high percentage commission, your ROI remains positive. This strategy also makes gambling traffic of much better quality, which brings you guaranteed sales.

Unlike attempts to calculate returns from an iGaming conference or promotion in a magazine, you can calculate profits up to every cent in affiliate marketing. In addition to this, you can use an affiliate platform that helps you track and manage your programs in real-time. For example, your online casino will be able to see which affiliate site banners or ads work better or worse, adjust payments to affiliates, and much more.

As we mentioned, in most cases, the affiliates who will be involved in your promotion are well known in the iGaming world. Thanks to this, they have their own trusted audience and strong status. Thanks to your partnership, they will also help increase the presence and reputation of your brand.

If you want to receive high-quality traffic for online gambling, you need to understand which traffic sources in affiliate marketing are the most demanded.

The leading social platforms for gaining traffic in gambling are Instagram and Facebook. Though, affiliate marketers must consider the right ways to work with these traffic sources. Facebook can ban an account with direct gambling advertising due to its rules, but there are several workarounds for that. Affiliates can lead traffic to special applications or messengers like Telegram, for example. Although it isn’t the easiest traffic source, social networks can bring you a large solvent audience.

Applications aren’t only a direct traffic source but also a useful tool to convert traffic from Facebook and Instagram. Besides, the app can be a mobile representation of an online casino that is always at hand. The ability to send players push notifications is another plus of applications as a traffic source. Push notifications don’t require many investments and can provide powerful results.

Some affiliate webmasters can develop their news and analytical gaming sites where they publish banners, native ads, or other promotional materials. Of course, the gambling affiliate doesn’t need to own such a site. He can just cooperate with a specific source that permits him to post promotions for online casinos or sports betting services.

It can be YouTube, Twitch, or any other streaming platform that allows affiliates to play some of the games live and promote online gambling through referral links. Video content created on YouTube or another similar platform can be stored online after live streams and continue to bring new traffic. Also, you can always find famous video bloggers who have an audience relevant to online gambling.

Best Gambling Affiliates